|
Make your website interactive. Add feedback forms as well as
email forms that allow your prospective customers to ask you any
questions they might have pertaining to a product. Personalization of
your website is another key element that can build a visitor’s trust and
increase your sales. Personalization technology provides you the
analytic tools to facilitate cross-selling and up-selling when the
customer is buying online.
Personalization tries to restore to the online business the magic of
personalized attention which is one of the chief reasons why many
people still prefer in-store purchase. You can use personalization to
match your customer with the right products through either rulesbased
or customer analytics-based processing. Thus as your software
stores customer information and preferences, it can help categorize
them into groups. At the same time, observations over time can
suggest products to cross-sell and up-sell. Thus when a person buys a
subscription to a fitness site, exercise equipment is also offered.
Amazon pioneered personalization on the net – when you a buy a
book, it shows you other books in the similar genre saying “people
who bought this book also bought these”, inducing you to buy more.
A consumer survey from the Personalization Consortium found
that 56 percent of respondents say they are more likely to purchase
from a site that allows personalization, and 63 percent are more likely
to register at a site that allows it.
|
