|
Banner Ad — A graphic ad linked to an advertiser’s
website. These run across the top of the page.
Banners are limited by: - size (468*60), - content (English language, non adult),
- title lenght (36 characters).
Text Ad — A text ad linked to an advertiser’s
website. These run across the top and left/right side of the page.
Text ads are limited by: - size (468*60) and (120*adjustable), - content (English language, non adult),
- text lenght (180 characters), - title lenght (36 characters).
Text Link — A text linked to an advertiser’s
website. These run across the left/right side of the page.
Text ads are limited by: - content (English language, non adult),
- text lenght (36 characters).
Example (new window)
Impressions — The number of times a banner, text ad, text link is seen by
visitors.
CPM — "Cost Per 1000 Impressions" The amount you pay
for every thousand times a banner, text ad, text link is shown.
CTR — "Click Through Rate" The percentage of visitor who
see the banner and click on it.
|
